Blogads are ads that appear in blogs and other independent web sites. Each "strip" of Blogads is managed by an independent publisher who sets prices and decides which ads appear. For more information, see Why blogads?
Blogads are an expression of the grassroots intellectual economy. Blogads serve a far more passionate audience than is served by AOL Time Warner, Google, or the average Daily Bugle.
Well, how many letters a day does the average daily paper get? A handful or less. Check out the comments on the average website. No comparison. People get fired up by blogs. They think. Another question: how many people write Google letters about gun control, Prague, Wheezer, Pez, or Bin Laden? And when was the last time you saw a reader's comment written into a magazine ad?